caliber outbound Book a call

8 to 12 qualified sales calls a month, booked on your calendar.

We run outbound for B2B companies with a $10k+ ACV. You take the calls, we handle everything that gets you to them.

Book a 30-min strategy call No pitch deck. No obligation.
Efe Ozcanli
Run by Efe Ozcanli. Background in business development, marketplace operations, and demand generation. Eight clients max at a time. I write the copy, pick the lists, read every reply. Read founder story →
Founding cohort. 2 of 8 onboarded. 6 spots remain at the locked rate for 12 months.

What outbound actually looks like in 2026.

2-4%
Cold email reply rate, B2B median
Smartlead, Lavender 2025
20-30
Safe daily sends per inbox after DMARC enforcement
Google Postmaster, Feb 2024
$135k
All-in annual cost of one in-house SDR
Bridge Group SDR Report 2025
14 mo
Median SDR tenure in B2B SaaS
Bridge Group, Xactly 2025
<4 hr
Reply window before interest cools
HubSpot Sales Trends 2024-25
3-5x
Reply rate lift on signal-based vs flat lists
Clay, Common Room 2024-25
Sources updated quarterly. Last review: May 2026.

One motion, four stages, calibrated against the numbers above.

Week 1
Stage 01

Setup & infrastructure

  • 3 to 5 sending domains registered
  • 12 inboxes provisioned
  • 14 to 21 day warmup begins
  • ICP locked with intent signals
Weeks 2 to 3
Stage 02

Build & copy

  • Operator-written templates
  • 3 to 5 message angles tested
  • AI personalization grounded in signal
  • Sequence cadence calibrated
Weeks 4 to 8
Stage 03

Run, reply, book

  • 30 emails per inbox per day max
  • Every reply read within 4 hours
  • Same-day follow-up on interested
  • Meetings booked with full context
Day 60 onward
Stage 04

Refine & scale

  • ICP and copy locked from real data
  • Volume calibrated to meeting target
  • Multi-channel layers added
  • Motion compounds month over month

First booked calls typically land week 4 to 6. Real signal on what actually works takes 60 days.

What we run, what we will not run, what you get.

In scope

  • ICP definition and signal layer
  • List sourcing and verification
  • Sequence copy and message angles
  • Sending infrastructure and warmup
  • Deliverability monitoring
  • Reply triage and handling
  • Meeting booking with context
  • Weekly written reporting

Out of scope

  • Discovery calls and demos
  • Contract negotiation
  • CRM cleanup and ops
  • Paid acquisition channels
  • Newsletter or list nurture
  • B2C or consumer outreach
  • Product positioning rework
  • Sales team training

What you get

  • Qualified meetings on your calendar
  • Weekly numbers report
  • Every reply summarized and routed
  • Full sequence library at offboarding
  • Prospect database, yours forever
  • Direct Slack or email line
  • Monthly strategy review call
  • Honest read on what is working

Built for one specific kind of company. We will say so on the call if it is not you.

We work with B2B companies at $10,000+ annual contract value with a closer ready to take meetings inside five business days of booking. SaaS, agencies, consulting, fractional services, B2B services. The economics of cold outbound at 2026 deliverability standards do not work below that ACV.

We will tell you on the strategy call if your motion is wrong for this channel before either of us spends another minute. The math of cold outbound only works above a certain ACV threshold and inside a defined set of motions. If the fit is not there, we will say so.

Efe Ozcanli, founder of Caliber Outbound

One operator. Eight clients. No handoffs.

I am Efe Ozcanli. Background in business development, marketplace operations, and demand generation across B2B and high-velocity e-commerce. I write your copy, pick your lists, set up your sequences, and read every reply that comes back. The same person you book the call with is the person running your account, every week, for as long as you stay.

I cap the roster at eight active clients. When it is full, the waitlist opens. This is intentional. Outbound at this quality cannot be done at scale by one person, and I will not pretend otherwise.

The strategy call is the fastest way to see how I work.
Efe Ozcanli, Founder

Common questions.

How long until we see results?
First sequences go live around week three after warmup. First booked calls usually land in weeks four to six. Real signal on what is working takes 60 days. Anything faster is luck or a misleading dashboard.
Do you guarantee meetings?
Yes, in two tiers with consistent terms. Day 1 to 60: 7 qualified meetings minimum. Miss this and the following month is credited 50%, applied automatically. Month 3 onward: rolling 60-day minimum of 16 qualified meetings. Miss this window and the following month is credited 50%, applied automatically. Two consecutive missed windows and we exit, no penalty. We never offer cash refunds because they incentivize the wrong behavior on both sides.
Will you use our main domain?
No. We send from separate lookalike domains we set up for you. This protects your primary domain reputation and is standard practice in 2026.
AI-written or human-written emails?
Templates are human-written by an operator. AI handles per-prospect personalization on the opening line based on real signal. Pure AI sequences get filtered and ignored.
What is the commitment?
Founding cohort engagements are 12 months at the locked rate. Outbound needs at least 90 days to produce a clean read, and we want enough runway for the system to compound. After the 12-month term, the engagement converts to month to month with 30 days notice. The two-strike exit clause applies throughout.
How is pricing structured?
A flat monthly fee, no per-meeting markup, no per-seat charges. We share the exact number on the strategy call once we confirm the engagement fits. No hidden costs after that.
Where is Caliber based?
Caliber Outbound is a US-registered LLC based in Reno, Nevada. All operations run on Pacific Time and all client communication is in English. I am originally from Turkey, and I run the business solo from US business hours. No offshore teams, no overseas contractors.

Stop running outbound on the side.

One 30 minute call. We learn your ICP, you see exactly how the system works. No pitch deck, no slides.

The guarantee

Month 1 is setup and warmup. Month 2 is sequences live, replies coming in, first meetings booked.

Day 1 to 60. If fewer than 7 qualified meetings hit your calendar by day 60, the following month is credited 50%, applied automatically.

Month 3 onward. Rolling 60-day minimum of 16 qualified meetings. If we miss the window, the following month is credited 50%, applied automatically.

Two consecutive missed windows. Mutual exit, no penalty. The infrastructure we built stays yours.

We never offer cash refunds. They incentivize wrong behavior on both sides. Credits keep us aligned on fixing the system.

Illustrative targets for B2B engagements with $10K+ ACV. Final commitments, the definition of "qualified meeting," and eligibility are determined in the executed Master Services Agreement, which controls. Last reviewed: May 2026.

Book a 30-min strategy call

Thirty minutes. No pitch deck, no obligation. If outbound is wrong for you, I will say so on the call.

  • I learn your ICP, ACV, and current outbound state
  • You see exactly how I would run it for you
  • You walk away with a directional plan, signed or not
Open the calendar
Pacific Time. Weekday evenings and Saturday mornings.

Or send a message

Replies within 1 business day. Goes straight to [email protected].

Recent writing

All posts →